PACKAGING

Feed My Furbaby is a New Zealand brand, that delivers natural dog food to the customers door. It offers tailor made feeding plans with additional products to supplement meals.

The brief was to create FOP labels for 14 sku’s across three pouch sizes. The original packaging was a simple Kraft pouch with a basic one colour product name stamp.

The new packaging features colour way finding to differentiate product sku’s, bold branding and ingredient descriptors. We also have an assortment of cute furbaby’s to pull consumers heart strings.