Small Business
Creative Suite

Are you starting a new brand or ready to refresh and relaunch and existing business?
We want to empower small business owners with design tools for building a successful brand.
Launch with confidence with our custom made Creative Suite, designed just for your business.

  • The Small Business Creative Suite is tailored to the individual needs of small businesses and brands who are either starting from scratch or in need of a brand refresh.

  • Bespoke Brand Identity package
    Featuring Brand Strategy Document, Brand logo mark, Brand logo with tagline (if applicable), Colour Palette, Font Palette, Final logo files.

    Tailor Made Marketing
    The choice of two of the following options: business card design, thank you card, letter head, gift card etc

    Responsive Squarespace Website
    We create a unique Squarespace website with up to 4 pages, Basic SEO set up, Google Analytics set up, Email set up, Responsive design, One week support post handover

    Responsive Squarespace Website with E-commerce store function
    This package includes the same as above but enables you to have the store function to sell products or services.

  • Timelines
    Bespoke branding and website design will usually take between 6 - 8 weeks. Each project and client process varies, so we will discuss timings during the project scope discussions.

    Pricing
    Standard packages start from $4900 and ecommerce store set up from $5900.

À la carte design services

Brand Strategy

Creating the foundation for a distinctive brand requires some solid ground work. We undertake a brand audit of your existing brand and research current market competitors. We discuss your current positioning and where you would like to be in the future. Identifying your core brand values, brand essence and tone and voice helps set up a design roadmap for your business.

Brand Identity

Drawing on insights learned from your Brand Strategy and Research, we look at potential design territories for your new brand identity. The client is presented with mood boards and initial design directions per territory. A chosen direction is crafted and refined into a bespoke logo/brand mark, colour palette, font palette and wrapped up into a brand guidelines document. .

Betacraft Workwear catalogue, Betacraft catalogue design, A5 landscape catalogue design, retail catalogue design, New Zealand Apparel marketing,

Print Marketing

To ensure continuity of branding, we can flow your new brand DNA across business cards, stationery and promotional print material. Speak to your current audience and engage new customers through fresh campaign ideas and printed marketing collateral.

 
Betacraft workwear social media, Betacraft clothing, Betacraft apparel, Betacraft digital design, EDM design, Apparel EDM design, Retail social media

Web Design & Social Media

Now more than ever, building an online presence is crucial to the success of your brand. We can design responsive Squarespace websites with ecommerce functionality and create engaging content for your social media platforms or digital advertising requirements.

 
Natural skincare packaging design, Organic skincare packaging design, Natural skincare branding, Natural packaging, Health and Wellness packaging design, minimal packaging design, boutique skincare packaging, organic products

Packaging Design

Surprise and delight your consumers both instore and online with packaging that pops. Intelligent packaging solutions that capture your brands personality and resonate with your consumer. Packaging is an in-hand opportunity for storytelling and building trust with your customer. 

 
Boutique shopping bag, paper bag branding, elegant retail packaging, natural skincare POS, natural skincare carry bag, Natural skincare illustrations, organic skincare POS

Retail Point of Sale

Packaging that pops out on shelf is important but so is the journey the consumer takes to reach your product. Window banners, instore posters, wobblers, shelf displays and retail units are an important opportunity to capture your consumers attention and build a strong cohesive brand identity.

“Design is the body language of your marketing. Don’t slouch.”

MARK KING