BRAND IDENTITY

This creative was for a client launching a Fitness and Wellness Brand based in the USA. The brand is intended to inspire and empower women to be the best version of themselves through nutrition and fitness.

The brief was to create a feminine and elegant logo mark that captures movement and vitality. It is intended to inspire and uplift.

The logo has tagline change outs depending on the product / service - ‘NUTRITION’, ‘FITNESS’, and ‘WELLNESS’.