URBAN LIFE - BEDDING BRAND

NEW branding for a wonderful 100% Organic bedding range. Soon to launch online and in store in North America.

The logo speaks to the brand name ‘Urban Life’ and is a modern juxtaposition of a serif and sans serif font.
The logo mark is derived from the letter ‘u’ in ‘urban’ and creates a unique flower shape. The central focus is a star reversed out of the negative space.

Design collateral included social media templates, swing tags, thank you card, branded shipper cartons and pip tags for the bedding.