NAKI+SSAM - HOMEWARE BRAND

Brand development - logo and packaging for a new decorative cushion brand based in Shanghai and exporting globally.

The logo brand mark is inspired by the origin of the name Nakisa - meaning ‘Jewel’. The ‘N’ has been turned into a bespoke diamond shape. Gold foiling features across printed collateral to emphasise the jewel reference and stand out on shelf and in store.

Naki+Ssam homewares revive rich cultural heritage by celebrating traditions of artisan communities. Created in collaboration with artists across the world, the collections are designed to support local artisans and give back to communities.
Naki+Ssam - Weaving good for people + planet.

Design collateral included social media templates, swing tags, thank you cards, branded shipper cartons and pip tags for cushion branding.